Thursday, October 29, 2009

BlogWorld Expo & Not H1N1

BlogworldexpoShuffle, shuffle...creak, creak. Those sounds are me trying to get upright and in the saddle again after several (SEVERAL!) weeks off. First, I was at BlogWorld & New Media Expo in Vegas--about which more anon. Then I was at death's door (okay, slight exaggeration) from the dreaded flu. Well--not The Flu. But some flu.

Here's what I wrote before I got sick:

It has become the convention for bloggers that after a conference, one writes a roundup of sorts, in which one links to all those new and exciting people one met. One does this; I, however, do not. It's just another example of how stubborn I can be about doing what one is supposed to. Especially when it would be helpful to one's I hear some whispers about "cutting nose to spite face"?

To continue and finish all those thoughts....

After BlogHer'09, the roundup I wrote attracted the attention of several of the bigwigs at BlogWorldExpo, most notably Rick Calvert who started the who thing. I compared the sessions at BWE08 to those at BH09, with the former coming out ahead in substance and relevance. BWE09 was no different. The sessions were, in the main, incredibly informative. Last year I just went wherever my interest took me; this year, however, I had a plan. I started out in the news business as a radio reporter, so it makes sense that I'm interested in adding a multi-media aspect to MidLifeBloggers. Therefore, I chose the Podcasting/Audio/Video track, and the basic ones at that.

Andy Walker of Butterscotch filled his session, "Video Podcasting 101", with an hours-worth of helpful information, such as "Plan your show, perform your plan. Ad lib with structure. Whiteboard with bullet points. Improvise inside a structure." Similarly, Lee and Sara O'Donnell of Average Betty gave solid advice about all aspects from pre through post production in their session "Work With Whatcha Got: Video Production." By the time I had sat through those sessions, I knew enough to know that I'm not quite ready for prime time when it comes to videoblogging, but I've got a good idea where to start.

Because there's such a wide range of bloggers at BlogWorldExpo--political bloggers and sports bloggers, real estate bloggers and PR/Marketing bloggers, Mil bloggers and med bloggers and, yes, mommy bloggers--there are a wide variety of sessions and tracks to choose from. No complaint there at all. The exhibits on the showfloor were similarly diverse. There, too, I tried to narrow my focus to those exhibitors that had something to say to MidLifeBloggers, and in the future I expect you'll see some results of my conversations. But---you knew this was coming, didn't you--here's where BlogWorldExpo leaves me cold: the socializing.

Yes, there are parties and sponsors and keynotes and-- it all seemed aimed at guys in their 30s and their aging wannabes. Okay, it's Vegas, so probably the emphasis on waitresses with huge tits is unavoidable. But what was with the showgirls wandering around with a photographer in tow at the Opening Night party at the Mirage's JET Nightclub? And why is it that the open bar at all the "official" parties offered only bottles of warm beer? And who decided that the Closing Keynote should be Guy Kawasaki playing (badly) David Letterman to Kevin Pollak, Chad Vader and Jenny The Bloggess? You've never heard of Chad Vader? Oh, then you're not a thirty-something geek who's never gotten over Star Wars. And Jenny The Bloggess? I know she's got quite a following; what I can't figure out is why. Her "humor" (quotes intentional) seems aimed at--oh yeah, thirty-something guys and their aging wannabes.

It is possible to create a party that appeals to men and women, young and not so young. ScreenLife did it at their party to introduce their new game SceneIt. Next year at BWE10, I suggest that there be several women on the party planning agenda. And, at the least, the beer be icy cold. Oh, and a couple of near-naked dudes be sent to the various venues wander around for the viewing pleasure of the ladies. Is that too much to ask?


  1. So what then, did they figure all the female attendees were over at the SITS conference so no need to cater to the women on your side of the street?

  2. Nope, because they had their own Mommyblogger track. Probably by the time it came to the parties, the planners were tired and just left it up to the sponsors. And the sponsors just went with the whole Vegas vibe. And--ground zero for technies is still the 30 year old guy, no matter how many of us are around who don't fit that cohort.


So--whaddaya think?